FAMILIES, TV CAMPAIGN
These spots are from a 2016 TV and digital campaign we produced for Trolman, Glaser & Lichtman, PC. a personal injury law firm in NYC. We wanted to distinguish TGL from the competition by focusing on the emotional rather than the monetary aspect mostly associated with TV spots in the category. Using slightly surreal situations and a metaphorical message, it poignantly points to the difficulties that a family could endure if a loved one were to be injured on the job, on the street or in a medical facility.
DAD JOKES, PSA
We had a lot of fun working on this PSA campaign for the Ad Council. The idea was simple, jokes are more than just funny stories, they're also an opportunity to help establish strong family bonds. And to help promote this effectively to dads out there, what better way to accomplish this than to have the kids tell it themselves. The jokes I mean. For the Hispanic portion of the campaign, we searched for a repertoire of jokes that would be culturally relevant and familiar to "papas" and would also be easy for the kids to tell. Needless to say, working on this project really made everyone involved very, very amused.