CHILDREN'S CLARITIN, EXPERTS 2018
For years, we worked with the Claritin brand developing original creative and digital content for the Hispanic market. Along the way, the brand became the number one allergy OTC medicine among Hispanics while slowly outpacing general market sales. For this recent online campaign, we produced original online videos, banners and social media content featuring actors as well as an actual allergy specialist stating why they like Children's Claritin. The mix combined the consumer perspective with the expert opinion to offer a varied and more credible validation of the brand's benefits.