ITT TECH, TESTIMONIAL CAMPAIGN
For consumers, ITT Tech had become synonymous with a basic trade skills education. However their teaching approach revealed a different reality. Through our effort, we brought to the forefront their contemporary process and forward leaning curriculum to deliver on a new brand positioning: ITT Technical Institutes. Education for the future. The integrated campaign relied on a multipronged approach including first hand testimonials from students and leading employers stating in personal and professional terms the benefits of an ITT Tech education. Showcasing modern environments and futuristic careers created gravitas, and demonstrated how a technical education is a prerequisite for progress and success. Through this strategic repositioning ITT Technical Institute became one of the top tech-focused educational institutions in the country.