IHOP / SABOREA EL MOMENTO
Working in collaboration with IHOP's agency of record, we developed a new campaign that would also reach cross-culturally to a growing Hispanic consumer base that was already familiar with the brand, but wanted to retain and keep coming back for more. Applying consumer insights and knowledge we had gathered pertaining to the casual-dining category, we produced the entire TV and radio campaign in Spanish, adapting scripts and tagline, supervising the casting and production of the Hispanic portion to maximize its cultural relevancy and consuming many stacks of pancakes in the process.
For a new business pitch, we produced an anthem video that brought to life to life our proposed new core concept for the brand, How a diverse, food-loving America eats. It was designed to bring the brand's international appeal to a wider audience by showcasing the rich variety found in Goya products, while also preserving the family values that have long been associated with the brand and helped solidify its success among the Hispanic community.