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UN DÍA CLARITIN 2016
Claritin had become the number one OTC allergy brand among Hispanics, but they wanted to solidify their standing in the category even further. When we launched the Un Día Claritin TV and digital campaign, we knew from our quantitative research that the concept was strong, but we never anticipated the success and longevity the campaign would have among Hispanics. Our Side by Side spot aired for two consecutive seasons and helped consolidate the brand’s number one position in the category.
PRINT & DIGITAL CAMPAIGNS 2015-17
PRINT & DIGITAL CAMPAIGNS 2015-17
SOCIAL MEDIA
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