LUIS MALLO

SANTA RITA WINES / ALLURING TASTE

 

What could be more seductive than the taste of allure? When Santa Rita asked us to promote their Secret Reserve line of mid-range wines to a female audience, we came up with a campaign that would entice them to try these lovely wines. Applying the concept of beauty to wine, we developed an attractive campaign that was all about gorgeous taste. Apart from producing seductive print ads, we partnered with beauty retailers to bring the wine experience in store along with savings. Shoppers could not only save on beauty products and wine; they could also enjoy make-up sessions at the store while sipping a glass of refreshing Chardonnay. Here's to gorgeous taste.